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19 Companies Fined for Fake Yelp Reviews

– 5 days ago @ businessinsider.com: By 2014, one out of every ten online product reviews will be “fake,” posted by people who have been secretly paid to write them, says market research firm Gartner. It’s called “astroturfing” and New York State Attorney General Eric Schneiderman has …

– 1 week ago @ searchenginewatch.com: yelp-logo Review site Yelp is no stranger to the court system; it has been sued many times by disgruntled small business owners upset over its business practices and authenticity of reviews. However, in an unusual turn of events, Yelp is the claimant …

– 1 week ago @ blogs.lawyers.com: “McMillan Law Group employees pretend to be clients and review their own employer on Yelp,” claims the suit, which points to four specific examples of personal accounts created by the firm’s employees that were used to post five-star rave reviews about …

– 3 days ago @ bgr.com: How many of the Yelp reviews you read would you guess are forged by the companies being reviewed? MarketWatch reports that 20% of Yelp reviews are fraudulent, typically written by freelance writers from the Philippines, Bangladesh and Eastern Europe …

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Mystic Maggie

All of the Mystic Maggie Posts are RSS Reader Feeds from around the web. All copyright remains with the original publisher. No copyright is claimed or intended. Where supplied, links back to the original article are included.

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