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20% of all Yelp reviews are written by paid shills

– 1 day ago @ bgr.com: How many of the Yelp reviews you read would you guess are forged by the companies being reviewed? MarketWatch reports that 20% of Yelp reviews are fraudulent, typically written by freelance writers from the Philippines, Bangladesh and Eastern Europe …

– 1 day ago @ eater.com: New York has cracked down on fake Yelp reviews, and new research from Harvard Business School suggests that such vigilance might be necessary. According to a study (pdf) titled “Fake It Till You Make It,” nearly 16% of all Yelp restaurant reviews in …

– 3 days ago @ marketwatch.com: CLARIFICATION: Though Yelp deems 20% to 25% of submitted reviews “suspicious,” a spokesman says these are filtered and unseen by the vast majority of users. The office of New York’s Attorney General announced Monday that it fined businesses over …

– 6 days ago @ digtriad.com: Consumer Reports Money Adviser also checked out other rating services, including Yelp and Google Plus Local. Google Plus Local didn’t respond when asked how it verifies that its reviews are from real customers. Yelp told Consumer Reports that they have …

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Mystic Maggie

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