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Amy’s Baking Company Holds Job Fair Ahead Of Grand Re-Opening

Amy’s Baking Company, the now-notorious restaurant featured on “Kitchen Nightmares” earlier this month, held a job fair Sunday to hire 30 new employees, including cooks, dishwashers and waiters.

The Scottsdale, Ariz., restaurant temporarily shut its doors last week to prepare for a grand re-opening on May 21, partly as a way to put an end to wave after wave of what the owners see as unfair criticism.

“The job fair went very well,” restaurant spokesman Mike Scerbo told The Huffington Post via email on Monday. “[We had] lots of applicants. We are about halfway to our goal.”

Some job-seekers may have been put off by the restaurant’s colorful history.

The May 10 episode of Fox’s “Kitchen Nightmares” revealed that the owners had pocketed tips meant for wait staff and had fired more than 100 employees. Following the airing of the episode, a boatload of vicious comments were posted by the restaurant’s Facebook page, blasting online critics. Here’s one of those posts:

amys baking company job fair

The angry messages quickly went viral. But co-owner Amy Bouzaglo, speaking to area news outlet ABC 15, denied that she and her husband, co-owner Samy Bouzaglo, had written the posts. Instead, she insisted the restaurant’s social media accounts had been hacked.

Police are investigating the alleged hacking.

“We are very upset by what has taken place, apologize about the acrimony that has ensued but now must fight back to save our business,” Samy Bouzaglo wrote last week in a Facebook post announcing the re-opening. “We hope and believe much good can result from what has transpired. We ask the public to keep an open mind as we begin to tell our side of the story.”

Related on HuffPost:

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  • Yelp Calls Lying “Personal Opinion”

    A blog post on the SFWeekly website this week brought a href=”http://blogs.sfweekly.com/foodie/2011/09/yelp_lying_about_working_for_s.php” target=”_hplink”a troubling Yelp-related incident/a to light. A Yelper claimed, falsely, to be a writer for SFWeekly in a restaurant review. emSF Weekly/em’s Food editor caught the lie and contacted the reviewer; she admitted that she actually wrote for emSF Weekly Voice/em, and said she’d ask Yelp to change the review. But the website refused to amend the review — a representative told SF Weekly that the lie in question was “personal opinion.”

  • Yelp Is Known To Be An Outlet For Shilling

    So many restaurateurs and publicists post glowing reviews of their own restaurants that Eater has a whole column dedicated to a href=”http://ny.eater.com/tags/adventures-in-shilling” target=”_hplink”sniffing out shilly reviews/a.

  • Yelpers Are Totally Anonymous

    People do all sorts of weird things when they know they’re unidentifiable — which can throw off the average on sites like Yelp, which rely on the forthrightness and honesty of strangers.

  • Yelpers Can Rate Restaurants They Haven’t Visited

    Because of said anonymity, there’s not even any guarantee that a Yelper has visited the restaurant they’re reviewing. One infamous case of this sort of fraud took place in Graham Elliott’s a href=”http://www.grahamwich.com/” target=”_hplink”Grahamwich/a restaurant in Chicago — one Yelper gave it a href=”http://eater.com/archives/2010/09/01/graham-elliots-grahamwich-gets-negative-yelp-review.php” target=”_hplink”a vicious one-star review before it even opened/a.

  • Yelp Sorts Its Reviews In Mysterious Ways

    Yelp has been a href=”http://techcrunch.com/2010/02/24/yelp-class-action-lawsuit/” target=”_hplink”criticized in the past for the byzantine methods/a it uses to sort reviews on a given restaurant’s page. According to the site’s FAQ, blockquote”Yelp’s default sort order takes a number of factors into account and reflects our own attempt to present reviews in a meaningful order. For example, we’ll favor reviews from your friends and the users you follow. The sort algorithm does not take into account whether the business is an advertiser or not.”/blockquote Thanks, Yelp. That clarifies literally nothing.

  • Yelp Bullies Restaurants

    According to some reports, the “Yelp sort” has an insidious monetary element. Yelp salespeople have been known toa href=”http://www.eastbayexpress.com/ebx/yelp-and-the-business-of-extortion-20/Content?oid=1176635″ target=”_hplink” call restaurants offering to push bad reviews far down in the list/a, if they’ll agree to pay to advertise.

  • Yelp Doesn’t Give Guidelines About Stars

    There are no guidelines on Yelp for what different star ratings mean — one person’s five star experience could be a jaded gastronaut’s three star. Yelp does release the distribution of stars actually given out — and they’re definitely slanted toward the positive.

  • Only A Tiny Minority Of Yelp Users Rate Restaurants

    Many more people a href=”http://bits.blogs.nytimes.com/2008/05/12/why-yelp-works/#?wtoeid=growl1_r1_v5″ target=”_hplink”read Yelp than actually write reviews/a. Most reviewers fall into two categories: people who review every restaurant they visit (see the next slide for more on the “Yelp Elite”) and those who have an extreme reaction. People probably won’t review a restaurant if they thought it was just OK — but they are likely to review it if they have very good or very bad experiences, making it hard to trust any given review.

  • Restaurants Throw Special Parties For The “Yelp Elite”

    If you’re one of those people who writes a Yelp review of every nail salon and yakitori joint you visit, you can become part of the “a href=”http://www.yelp.com/elite” target=”_hplink”Yelp Elite/a.” Once you’re part of this creme-de-la-creme, you can get invited to a href=”http://www.msnbc.msn.com/id/43344769/ns/business-local_business/t/yelps-elite-epicurean-force-totally-free-labor/” target=”_hplink”special “Elite-only” parties that restaurants/a throw to attract good reviews. Sounds nice, right? It may be, for the “Yelp Elite” — but it’s bad for the general public, because these events often translate into glowing, misleading reviews for the party-throwing restaurants.

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Mystic Maggie

All of the Mystic Maggie Posts are RSS Reader Feeds from around the web. All copyright remains with the original publisher. No copyright is claimed or intended. Where supplied, links back to the original article are included.

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