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Amy’s Baking Company Is Back, Still Angry At The Internet (VIDEO)

After a quiet couple months, Amy’s Baking Company has returned to the spotlight. And this time, they’re taking the offensive.

In an interview with Arizona’s Fox 10 News earlier this month, owners Amy and Samy Buzaglo sought to set the record straight about their food and how they run their business. In the process, they also fired a couple shots at the Internet community, singling out Reddit and online reviewing site Yelp.

Speaking about Reddit, Amy told the station, through clenched teeth: “I don’t know what to say. Those people are insane. I didn’t even know what Reddit was. Reddit is for people that have nothing better to do with their lives.”

She later adds: “[Reddit] needs to be closed down. … I can’t say anything that’s not filtered and that you won’t have to bleep.”

Surprisingly, at least some on Reddit seem partially sympathetic. “We are impulsive and culpable for so many things, and together we have hurt numerous people,” writes user OscarWildebeests in a thread about the couple’s latest interview. “Hell, we continue to do so, as we end up bullying people on this very site.”

As for Yelp? “That’s a four letter word,” Amy says, laughing. “It’s a four-letter word for me.”

This Spring, the Scottsdale, Ariz., eatery, propelled by a disastrous showing on “Kitchen Nightmares,” drew outrage over allegations of stealing their workers’ tips, yelling at customers who complained about food and other unsavory conduct.

When those accusations spilled over onto the restaurant’s Facebook page, things quickly devolved into tirades — some involving curse words — as the restauranteurs attempted to defend themselves.

I AM NOT STUPID ALL OF YOU ARE,” read one post, which was followed by this gem: “You people are all sh-t. Yelp sh-t, Reddits sh-t. Every sh-t. Come to here, I will f–king show you all.

At the time, The Associated Press described the debacle as a “delight [for] people who love a good internet meltdown, but ultimately “not a best business practice.”

Amy’s Baking Company has since claimed its social media accounts were hacked.

According to Fox 10, the restaurant is scheduled to appear in an update on the first episode of the new season of “Kitchen Nightmares.”

WATCH the new interview, above.

Also on HuffPost:

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  • Yelp Calls Lying “Personal Opinion”

    A blog post on the SFWeekly website this week brought a href=”” target=”_hplink”a troubling Yelp-related incident/a to light. A Yelper claimed, falsely, to be a writer for SFWeekly in a restaurant review. emSF Weekly/em’s Food editor caught the lie and contacted the reviewer; she admitted that she actually wrote for emSF Weekly Voice/em, and said she’d ask Yelp to change the review. But the website refused to amend the review — a representative told SF Weekly that the lie in question was “personal opinion.”

  • Yelp Is Known To Be An Outlet For Shilling

    So many restaurateurs and publicists post glowing reviews of their own restaurants that Eater has a whole column dedicated to a href=”” target=”_hplink”sniffing out shilly reviews/a.

  • Yelpers Are Totally Anonymous

    People do all sorts of weird things when they know they’re unidentifiable — which can throw off the average on sites like Yelp, which rely on the forthrightness and honesty of strangers.

  • Yelpers Can Rate Restaurants They Haven’t Visited

    Because of said anonymity, there’s not even any guarantee that a Yelper has visited the restaurant they’re reviewing. One infamous case of this sort of fraud took place in Graham Elliott’s a href=”” target=”_hplink”Grahamwich/a restaurant in Chicago — one Yelper gave it a href=”” target=”_hplink”a vicious one-star review before it even opened/a.

  • Yelp Sorts Its Reviews In Mysterious Ways

    Yelp has been a href=”” target=”_hplink”criticized in the past for the byzantine methods/a it uses to sort reviews on a given restaurant’s page. According to the site’s FAQ, blockquote”Yelp’s default sort order takes a number of factors into account and reflects our own attempt to present reviews in a meaningful order. For example, we’ll favor reviews from your friends and the users you follow. The sort algorithm does not take into account whether the business is an advertiser or not.”/blockquote Thanks, Yelp. That clarifies literally nothing.

  • Yelp Bullies Restaurants

    According to some reports, the “Yelp sort” has an insidious monetary element. Yelp salespeople have been known toa href=”″ target=”_hplink” call restaurants offering to push bad reviews far down in the list/a, if they’ll agree to pay to advertise.

  • Yelp Doesn’t Give Guidelines About Stars

    There are no guidelines on Yelp for what different star ratings mean — one person’s five star experience could be a jaded gastronaut’s three star. Yelp does release the distribution of stars actually given out — and they’re definitely slanted toward the positive.

  • Only A Tiny Minority Of Yelp Users Rate Restaurants

    Many more people a href=”″ target=”_hplink”read Yelp than actually write reviews/a. Most reviewers fall into two categories: people who review every restaurant they visit (see the next slide for more on the “Yelp Elite”) and those who have an extreme reaction. People probably won’t review a restaurant if they thought it was just OK — but they are likely to review it if they have very good or very bad experiences, making it hard to trust any given review.

  • Restaurants Throw Special Parties For The “Yelp Elite”

    If you’re one of those people who writes a Yelp review of every nail salon and yakitori joint you visit, you can become part of the “a href=”” target=”_hplink”Yelp Elite/a.” Once you’re part of this creme-de-la-creme, you can get invited to a href=”” target=”_hplink”special “Elite-only” parties that restaurants/a throw to attract good reviews. Sounds nice, right? It may be, for the “Yelp Elite” — but it’s bad for the general public, because these events often translate into glowing, misleading reviews for the party-throwing restaurants.


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Mystic Maggie

All of the Mystic Maggie Posts are RSS Reader Feeds from around the web. All copyright remains with the original publisher. No copyright is claimed or intended. Where supplied, links back to the original article are included.

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