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Blue Calypso (BCYP): Enforcing Its Social Media Patent Portfolio


Apr 12, 2013 (ACCESSWIRE-TNW via COMTEX) —
Blue Calypso Inc.

/quotes/zigman/6182288/quotes/nls/bcyp BCYP
+18.75%


is an innovator in digital social advertising, mobile content syndication and analytics, specializing in digital word-of-mouth marketing and advertising that harnesses the power of friend-to-friend referrals. Leveraging its patented platform and real-time analytics, corporate brands can achieve a measurable ROI against their social media investment, acquire high value customers and ultimately increase their sales.

A part of many technology companies’ value is their intellectual property. Blue Calypso’s patent portfolio contains two issued patents and three pending applications that should issue in 2013. Notably, the first of these patents was filed in December of 2004, before Facebook, Twitter, Pinterest, Groupon, LivingSocial and others became popular, and mobile texting became a regular occurrence.

The company has engaged Fish Richardson, a global leader in patent protection, to help unlock the value in this patent portfolio by enforcing patent infringement claims against Groupon, Yelp, Foursquare, IZEA, and MyLikes.

Enforcing a Valuable Patent Portfolio

Blue Calypso’s two issued patents cover peer-to-peer advertising between mobile communication devices. In these method and system patents, among other things, an advertiser provides a profile they wish to target, a consumer provides specific attributes or demographic information, and bilateral matching occurs enabling the brand content to be shared by the consumer within their social media – a system that’s now commonly used by many social media companies.

Meanwhile, the company’s three pending applications encompass geo-location enabled coupon redemption and sharing rich media content. These patents combine to create a powerful patent portfolio. With many social media companies utilizing these methods and systems in their daily operations, there is a clear opportunity for patent enforcement.

On July 31, 2012, the company filed its first patent infringement complaint against Groupon Inc.

/quotes/zigman/7212269/quotes/nls/grpn GRPN
-4.12%


for infringing on its patents 7,664,516 and 8,155,679. Similar patent infringement complaints were filed on August 24, 2012, October 17, 2012, and November 6, 2012against Living Social, Inc., Yelp Inc

/quotes/zigman/9021597/quotes/nls/yelp YELP
-4.19%


, IZEA Inc. (otcqb:IZEA), MyLikes and Foursquare, respectively, setting the stage for potentially significant licensing revenues down the road.

Importance of the Upcoming Markman Hearing

On March 27, 2013, Blue Calypso announced that its patent infringement lawsuit filed on August 24, 2012 against LivingSocial has resulted in a Claim Construction Hearing – or “Markman” hearing – scheduled for August 27, 2013. [1] These hearings can be an important part of a patent case and are designed to determine the scope of the claims in the asserted patents, in other words, the metes and bounds of the claims that will be presented to the jury.

Looking at recent cases, Markman hearings have had a strong impact on other technology companies’ intellectual property portfolios including Vringo Inc.’s (nyse mkt:VRNG) in its case against Google Inc.

/quotes/zigman/93888/quotes/nls/goog GOOG
-1.03%


and VirnetX Holding Corporation’s (nyse mkt:VHC) in its case against Microsoft Corporation

/quotes/zigman/20493/quotes/nls/msft MSFT
-0.35%


.

Unique Investment Opportunity

Investors may have a unique opportunity in Blue Calypso Inc.

/quotes/zigman/6182288/quotes/nls/bcyp BCYP
+18.75%


, as it continues to build its business and moves to protect that business through enforcement of its patents against competitors in the social media space. With an upcoming Markman hearing in August of this year in the case against LivingSocial and another Markman hearing in December in the cases against the remaining defendants acting as potential catalysts, investors should be watching Blue Calypso closely.

Learn more and sign up to follow BCYP here: http://www.emerginggrowthcorp.com/emailassets/bcyp/bcyp_landing.php

About Emerging Growth LLC

EGC is a marketing and consulting firm that specializes in creating ongoing communications strategies for public and private companies.

Disclosure

Except for the historical information presented herein, matters discussed in this release contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Emerging Growth LLC is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. For full disclosure please visit: http://secfilings.com/Disclaimer.aspx

Copyright 2013 ACCESSWIRE-TNW

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Mystic Maggie

All of the Mystic Maggie Posts are RSS Reader Feeds from around the web. All copyright remains with the original publisher. No copyright is claimed or intended. Where supplied, links back to the original article are included.

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