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Customer Loyalty Startup Belly Now Wants to Help Businesses Boost Their Yelp …

Belly, the Chicago-based customer loyalty startup, is expanding its feature set in an attempt to help businesses boost their Yelp ratings. The company works with about 6,000 merchants — the majority of which are small or mid-sized businesses — to help them digitize customer loyalty and rewards programs to make it easier to track loyal customers and analyze which promotions work best. As part of a feature expansion, Belly will prompt a business’s most loyal customers to review the store on Yelp when they check out on participating stores’ Belly-provided tablets. The company said it is also expanding its Belly Bites free-sampling program.

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