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Exposing Filtered Reviews on Yelp

Want to get your Yelp visitors to see all your reviews? Inspire them to go look at your filtered reviews by putting this graphic up on your business page!

You want to put this on your Yelp Business Page?  Simply right-click on the photo, then click save-as, and select where you want to save it on your hard drive.  It’s that easy! With my compliments!

Do you want to learn the latest techniques to get your business seen in the best light?  Then you want to join the Reputation Builder Challenge!



About the author

Adryenn Ashley

Adryenn Ashley is the mediagenic founder of Wow! Is Me. As an award winning filmmaker and actress she is used to transforming herself and others into riveting onscreen characters. Now she uses her well honed techniques to transform everyday entrepreneurs into wildly successful business celebrities. As a mentor to CEOs worldwide, she is directly responsible for adding significant revenue to her client's bottom line. For information on how you can work with Adryenn Ashley, go to

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  1. @K9_bbinks

    I think its a sham as well. Some sites have recommendations as to how to get your reviews posted ( profile picture, number of reviews, number of friends…) Yet, I have seen many recommended reviews by users with no profile photo and only 1-2 reviews. But none of my 8 reviews have been listed, all are not recommended. Some of mine have been one-star, others 4 or 5. I just use Google Reviews anymore. At least you don't have to type in a code to see the filtered reviews now. I can read some recommended reviews and know they are BS from a friend. a full page review about how fantastic and out of this world best pizza… blah blah blah… Click on that profile, search those friends, and viola, one of those friends is the business owner.

    1. Ani Tsatourian

      I too am very disappointed with Yelp filtering system, but just because the business owner is a friend with the person who wrote the review, doesn't mean the review is not legitimate! I personally send a friend request to each one of my clients who writes a review for my business.

  2. Thyra D.

    I had an experience as a consumer where 30% of a veterinarian's reviews were filtered and they were all 1 STAR in 2013. I had no idea, brought my dog there and they killed her! All of these 1 STAR reviews warned people not to go there and they HID them. I still cannot believe YELP would hide perfectly honest and legitimate reviews attempting to warn the public. Class Action Lawsuits are in order. Small businesses are one thing but when you start affecting the public's health & safety that takes it to a whole new level. When I tried to post my 1 STAR rated they deleted some and filtered others. Unbelievable !

    1. Sgt Mike

      Same thing happened to me!

  3. Carrie Q.

    There is a an organization of sophisticated hackers (they're anonymous) out there who support small businesses and hate corrupt big business. They've hacked VISA, the Feds, etc. I think they should focus their frustration on YELP! Wouldn't we all be glad?

    1. Fay

      And who are they, LOL. I'm sure they'd get a lot of biz from peeps dissatisfied with Yelp.

  4. Carl

    YELP. They are with the liars, unemployed & people who do not want to pay. THESE ARE ALL THE PEOPLE WE HAD REVIEWS ABOUT MY COMPANY. and we can't give our version of the story. WE ARE LOSING BUSINESS BECAUSE OF THESE SCUMBAGS. Carl

  5. Douglas

    We also have 8 filtered reviews. I was contacted by yelp shortly after most of them started to be filtered. They told me they couldn't bring them out of being filtered, but sold me on the idea of driving more traffic to my yelp ad.

    $550 a month, 1100 impressions.. So far I have had 726 impressions, 7 clicks to my yelp profile, only 3 clicks from my yelp profile to my page, 2 of which bounced, one solid lead which didn't convert. So I'm paying like $92 per lead.. I should have just dumped money more in Google Adwords.

  6. Start Irrigation

    um… isnt it the intention of the author that yall print out a copy of her sign and post it on your front door and/or at your cash register(s) ? yHellp cant touch it there?

  7. Jeff

    We have the same problem with this filter and yelp is getting sued now for this.

    1. Adryenn Ashley

      Unfortunately the attorney's didn't talk to me first and used the wrong tactics and the plaintiff will likely now have to pay Yelp's legal costs. The only way the filter is protected is if it does what it says and they didn't attack that. They attacked the way the filter is marketed. The only legal marketing language that can be attacked is "real people. real reviews" because there is no foundation or basis for making that claim nor do they verify. That is a solid statement that cannot be claimed to be puffery, which was why they failed in court in this case. As for the filter, showing that it is tied to the advertising will require every day screen captures and documentation of the phone calls, recording if you can do it legally in your state (except Yelp is in CA which is a two party state so you'll need speaker phone and multiple witnesses) and showing a direct correlation of cause and effect.

  8. Leah

    Hi, just need some help as to where to place the icon for people to review my positive reviews? It says to "put it on my Yelp business page"? Can someone share a link to their site so I can see what you're talking about? Much thanks! Also, I've recently learned that you can offer check-in offers whereby you give someone a discount or freebie to come and review your business. If this person is a regular reviewer on Yelp they may have a higher standing and their review will be posted? Maybe?? Fingers crossed.

  9. bellealyn

    I posted this on my page and yelp deleted it and also "Locked" me from changing it! So, I wrote in the business description to view our filtered reviews because Yelp if removing you reviews and Yelp then deleted ALL my business info and "Locked" me from it. I also got an email saying "Yelp may take action on your Business Owner's account which could include suspending access to your listing." What does this mean? There going to lock my page so I can tell the truth. Interesting.

  10. Todd

    I have the same problem as everyone else they filtered all my reviews. They call me every month to advertise with them for $200 a month.

  11. nick

    yes they are assholes and control everything, you just have make a new account and add your business.

  12. Michael

    Why do Yelp make it so hard to read filtered reviews?

    I can't figure out why Yelp made it almost impossible to read a companys filtered reviews. It's like they don't wan't me to know that they have filtered out reviews.

    Is there more reasons too it than avoid robots crawling the filtered reviews?

  13. Ed Boddeker


    Yelp is hurting us too. My wife and I run a small consignment shop in Firestone, Colorado.. We have two bad reviews (unfiltered) and twenty-eight good reviews all filtered. Yelp is just BAD news.

    Anyway, I came up with this "Picture" and have placed it on our Yelp page as our "Store Front" picture. I'm sure they'll rip it down but feel free to use it as yours too:

  14. Nerm

    I have been working at a spa for over two years and I love my job and my coworkers. I have never had any good or bad reviews on Yelp concerning my service. Recently I received a very long bad review. I think I will be fired because of this review and have started cleaning out my locker and looking for another job. I am a licensed massage therapist and have only had glowing verbal reviews from my customers. Also the woman who gave me the bad review gave me a 20 per cent tip.

  15. Toby

    Can someone please answer these 2 questions about yelp for me?

    1- How come yelp does not have an independent panel of software engineers (a third party that is completely unbiased) verify that their filtering "algorithm" is truly unbiased? If there's nothing to hide, then I think this shouldn't be a problem.

    2- why do they hide the filtered reviews tab on the bottom of the page, and not on top, next to the other menu choices? And why the captcha code? What purpose does this serve?

    Thank you in advance.

  16. Robert

    I made a similar note in my business description. Shortly thereafter I received an email from yelp saying they deleted that section since it violated their policy. Specifically, you are NOT ALLOWED to mention the filtered review section. Apparently, they don't want anyone knowing what they do!

  17. Ray

    Adryenn – Thank you for posting this blog post. Sadly Yelp's arguably unethical and heavy handed business practices have both permantly and negatively impacted Yelp's business reputation, and seriously hurt small businesses.

    Ambrose's suggestion to post words to the effect:

    "Please note that Yelp filters out real reviews. We’ve had positive reviews by real clients that have been filtered. You can view these reviews by looking for the link to filtered reviews below the bottom review and just above the About This Business heading."

    …is a good move if Yelp doesn't edit out/delete the wording.

    1. Vince

      Good idea Ray. I have a drafting business and most of my customers are older 50+ working class homeowners that are unfamiliar with computers & yelp. I request that they give me a positive review if they are happy. The ones that take the time to write a review are usually first timers to Yelp, thus I believe the reason their reviews are filtered. So in a nutshell, I drive & familiarize new older customers to Yelp and in return my my efforts are for nothing as their reviews are filtered.

  18. Q

    Placing the graphic lasted about three weeks. Then Yelp removed it stating I am violation their terms…. "Sieg Heil Yelp"

  19. Candace

    I have given up on the site. I have 32 reviews on there, a variety of review ratings, they recently disappeared and were filtered – all but one of them. I even posted my picture, have gotten comments and kudos, and still, now yelp is filtering all of them. I'm disgusted. I am also convinced some businesses and charities pay money to the site to make reviews go away.

  20. Jennifer

    I just sent Yelp a comment in response to why I was cancelling my advertising. In it, I said that "since Yelp is directing traffic away from my business by hiding reviews, I will now be directing traffic away from you" by specifically telling my clients who wish to leave me a review, to do it on Google+ or Facebook, NOT Yelp. Fair is fair. I suggest everyone send them the same comment!

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