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Five ways Yelp is stamping out fake reviews

– 5 days ago @ businessinsider.com: By 2014, one out of every ten online product reviews will be “fake,” posted by people who have been secretly paid to write them, says market research firm Gartner. It’s called “astroturfing” and New York State Attorney General Eric Schneiderman has …

– 3 days ago @ huffingtonpost.com: It’s not easy writing fake reviews. One company that posted bogus praise online for its clients told its writers to make their reviews seem authentic by using fewer superlatives, throwing in slang and improving their grammar, according to New York’s …

– 3 days ago @ presstelegram.com: Craig Martin, owner of Cafe 50’s in West Los Angeles, says some consumers are using Yelp as a weapon. He and other business owners are not exactly happy with the way the social media website works. DAVID CRANE — LOS ANGELES DAILY NEWS.

– 1 week ago @ buzzfeed.com: McMillan argues the lawsuit has “no merit,” and that it’s in retaliation for him taking the company to small claims court earlier this year over an advertising dispute, in which he claims Yelp treats non-advertising companies differently. “They’re an …

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Mystic Maggie

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