Yelp has a secret! It isn’t so much that they get traffic but that they use search engine optimization to get traffic and THAT is people find you on Yelp. When you let Yelp be your only search engine listing, you give them complete power to wipe you out. To make your mark you have to out optimize for your keyword and target audience. It’s not rocket science, and it is necessary to survive online. Here’s a little video that shows you how!