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Rich Gorman: Search Engine Guru Explains Details of Much-Touted Facebook Search Innovation

Facebook has announced its first real foray into online search—and tech enthusiast Rich Gorman explains how it is an entirely different animal than anything yet devised by Google, Yahoo, or Bing.

New York, New York (PRWEB)

According to search engine guru and social media enthusiast Rich Gorman, it was only a matter of time before social and search became united in the form of a Facebook-engineered search engine. In fact, search professionals have speculated for years about whether or not Facebook would ever make a serious bid at competing with Google and Bing for search market shares. Now, the day has come, with Facebook announcing an innovative new search engine; indeed, the Facebook search engine is so unique that even seasoned search professionals are struggling to make sense of it. The popular Search Engine Land blog has unveiled its own commentary on what the new Facebook search engine really is, and what distinguishes it; the commentary has earned Gorman’s attention, and he has responded to it with a press statement of his own.

“For years, those of us who work in search have wondered if Facebook would ever be able to design a search engine good enough to legitimately compete with Google,” says Gorman, in his press comment. “As it turns out, we were asking the wrong kinds of questions. The question of whether Facebook’s search engine is better than Google is irrelevant, because, rather than trying to compete with Google directly, Facebook is effectively doing something entirely new. They are empowering users to do the kinds of searches that are simply not possible on Google, on Yahoo, or on Bing.”

Search Engine Land offers affirmation for Gorman’s points, noting that Facebook is seeking to provide “a new kind of search.” The article goes on to highlight some of the factors that set Facebook’s search platform apart from traditional engines. Gorman picks up on one of the most significant differences. “With traditional search engines, links are what matter,” he opines. “Links are ultimately what we are seeking, and clicking on a link is effectively a ‘vote’ for that page or that piece of content. Contrast this with the so-called Facebook ‘Graph Search,’ which has an altogether more complicated architecture, where a Facebook ‘like’ is every bit as important as a click on a link.”

Search Engine Land goes on to herald Facebook Graph Search for providing users with what it dubs “multidimensional” search functions. “Basically, there is only so much you can do with a Google search,” offers Gorman. “You can search for a great sushi joint in Akron, and that’s about it. Not so with Facebook’s new search tool, which allows users to search for Akron sushi joints that are liked by your friends. You can even refine it further, obtaining only results from friends who live in a certain city, or who work for a particular company. In short, you can refine your search according to the different demographics encompassed within your Facebook account.”

Gorman goes on to predict some of the long-term effects that Facebook Graph Search could have. “First and foremost, this innovation demonstrates that personalized search has arrived,” he affirms. “From henceforth, you are at the center of your own online searches. It is not about obtaining information in the abstract, but about finding data that directly relates to your own fields of interest.”

There are other implications, as well. “The best-case scenario, from Facebook’s standpoint, is that this new search tool effectively replaces Yelp.com, online directories, and the like, providing users with all the resources they need to find personalized recommendations for local businesses,” says Gorman. “The worst case scenario is that this simply fine-tunes the ways in which Facebook can be searched—and given how bad Facebook’s search capacities have always been, this is no small step forward!”

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Mystic Maggie

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