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Study: 16 Percent of Yelp Reviews May Be Fakes

– 4 days ago @ dailyfinance.com: The report by assistant professors at Harvard Business School and Boston University — Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud — claims that roughly one in every five reviews on the site is fraudulent. Yelp has …

– 4 days ago @ benzinga.com: A recent report titled, Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud, by assistant Harvard Business School professor Michael Luca and Georgios Zervas, assistant professor of marketing at Boston University, determined that 20 …

– 5 days ago @ eater.com: New York has cracked down on fake Yelp reviews, and new research from Harvard Business School suggests that such vigilance might be necessary. According to a study (pdf) titled “Fake It Till You Make It,” nearly 16% of all Yelp restaurant reviews in …

– 6 days ago @ businessinsider.com: Sure, the people might be real, but apparently one-fifth of all the reviews are big, fat phonies. The number of fake reviews on Yelp rose to 20% in 2013 from only 5% in 2006, according to a new report out of Harvard Business School. The study, which we …

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Mystic Maggie

All of the Mystic Maggie Posts are RSS Reader Feeds from around the web. All copyright remains with the original publisher. No copyright is claimed or intended. Where supplied, links back to the original article are included.

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