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Today’s Social Marketing Special: The Yelp Algorithm

Every month, the managers of Parasole Restaurant Group’s 10 restaurants meet with their bosses. At the outset, they get a report card — not for sales or profits, but an algorithm-based assessment of how their operations are faring on social media. It includes a letter grade.

“I can guarantee you,” said Kip Clayton, Parasole’s vice president of marketing, “you don’t want to have an F.”

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Mystic Maggie

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