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What’s behind Yelp’s fake reviews?

– 1 day ago @ minnesota.publicradio.org: Businesses have a big incentive to write fake positive reviews about themselves, called “astroturfing.” Some fake reviews are written by the businesses, while others are produced in bulk by reputation management companies.

– 2 days ago @ npr.org: Restaurants with a “weak” reputation are more likely to write fake positive reviews, a study finds. But chain restaurants, which do not benefit greatly from Yelp, are less likely to commit review fraud.

– 2 days ago @ npr.org: Restaurants with a “weak” reputation are more likely to write fake positive reviews, a study finds. But chain restaurants, which do not benefit greatly from Yelp, are less likely to commit review fraud.

– 2 days ago @ npr.org: When it comes to scouting out a new bakery, pizzeria or noodle shop, there are few review sites that compare to Yelp. In turn, the reviews left on sites like Yelp can have a big effect on many restaurants’ bottom lines. That’s created a huge incentive …

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Mystic Maggie

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