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Why Yelp Will Never Be Great Again

– 1 day ago @ eater.com: New York has cracked down on fake Yelp reviews, and new research from Harvard Business School suggests that such vigilance might be necessary. According to a study (pdf) titled “Fake It Till You Make It,” nearly 16% of all Yelp restaurant reviews in …

– 1 week ago @ thecrimson.com: Regular Yelp users may want to exercise caution next time they make a restaurant choice based on a handful of online reviews. A recent study by Harvard Business School assistant professor Michael Luca and Boston University assistant professor Giorgos …

– 1 day ago @ nj.com: Trust Yelp for honest reviews of restaurants? You might want to re-think that. A Harvard study, according to The Daily Meal, found that 16 percent of reviews on the popular online review site are fake. The study analyzed every Yelp review of Boston …

– 2 days ago @ businessinsider.com: Sure, the people might be real, but apparently one-fifth of all the reviews are big, fat phonies. The number of fake reviews on Yelp rose to 20% in 2013 from only 5% in 2006, according to a new report out of Harvard Business School. The study, which we …

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Mystic Maggie

All of the Mystic Maggie Posts are RSS Reader Feeds from around the web. All copyright remains with the original publisher. No copyright is claimed or intended. Where supplied, links back to the original article are included.

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1 comment

  1. S. Baker

    Now here's another strategy that is right in line with the truth. Yelp's practice of hiding legitimate reviews has created the opportunity for fraud. If the legitimacy of the site is in question because of these fake reviews they are hoist by their own petard. Poetic justice.

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