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Yelp going after fake reviews

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Tue, Aug 13 2013 00:00:00 E
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Online reviews site Yelp (YELP) said it will start displaying 90-day notices on pages for businesses it suspects might be providing phony or misleading content to attract positive reviews. Starting Mon. it began posting the alert about suspicious activity as part of a broad “Consumer Alerts” program that launched in October. Yelp said it’s also looking to see whether multiple reviews have been posted from the same computer, a sign of fraudulent reviews. Shares fell 2.1%.

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Mystic Maggie

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