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Yelp highlights neighborhood businesses, starting with East Sacramento

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Yelp kicked off a first-of-its-kind
promotion that highlights businesses in a particular neighborhood — this time
in East Sacramento.

Kelly Johnson
Staff Writer and Social-Media Strategist- Sacramento Business Journal

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On Sunday night, Yelp kicked off a first-of-its-kind promotion in the Sacramento region that highlights businesses in a particular neighborhood.

Yelp, a social media review website, chose East Sacramento because it is “a neighborhood full of wonderful, highly-rated businesses that we feel could use more attention,” Alex Lane, Yelp Sacramento community manager, said in an email. “East Sacramento is well-known, beautiful and historic, yet there are many businesses that need help.”

In the Passport program, which Yelp was used successfully for years in many other markets, Yelp brings attention to businesses through Yelp check-in offers and free mixers and gatherings held nearly each night over the promotion period.

“Really, the best way to gain new customers is by having them physically in your space to enjoy all your business has to offer,” Lane said in the email.

Yelp’s Passport to East Sacramento began Sunday evening at Clark’s Corner — attendees received free appetizers, free beer for the first hour, wine tastings and music.

The East Sac Passport promotion runs until May 19. Several of the events, which all require reservations, are already full, including a private Giants game viewing party.

East Sacramento nonprofit Happy Tails Pet Sanctuary is the designated charity for the promotion.

As of Sunday night, a Wednesday night “parking lot soiree” at Happy Tails still had openings. It has a $10 entry fee that goes to the charity. The event offers free beer, free wine tastings, food from three East Sacramento restaurants, and music.

On Saturday evening, the three neighboring businesses of Sparkle Bridal Couture, Krazy Mary’s and Pink House will offer food, wine tastings, free beer, massages, a fashion show, music, discounts and photo booths. Donations will be accepted for Happy Tails.

Kelly Johnson covers retail, insurance, marketing and media, manufacturing and distribution, sports business, nonprofits and education for the Sacramento Business Journal.


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