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Yelp offers new consumer alerts to keep user trust

Number of the day

46 percent

That’s the percentage of respondents in a Forrester survey this year that said they trusted consumer-written online reviews. Yelp, the San Francisco reviews site, has a new set of alerts warning readers away from listings that seem suspiciously sunny and tags businesses it catches soliciting good write-ups. User-generated reviews remain integral to our daily routines. BrightLocal says almost 80 percent of people trust them as much as they do personal recommendations.

Hear here

“Kickstarter was a very successful model, and I wanted to see if you can apply the same principles to concerts.”

GiggedIn founder Edwin Onggo on his website that allows bands to crowdfund their concerts. A musical act offers to hold a gig and fans prepay for tickets. If enough tickets sell, the concert is on. If not, the show is canceled and fans aren’t charged. For bands, it can take the uncertainty out of playing an unknown venue, but as with Kickstarter, they have to get the word out or could be a nonstarter.

Heads up

Intuit reports quarterly earnings Tuesday and Wall Street expects the small-business software maker to post a loss of $38 million, compared with net income of $4 million a year earlier. Revenue might drop 4.6 percent to $621 million. The Mountain View maker of TurboTax software last month agreed to sell its financial-services unit, and plans to sell its health-services business as it focuses on products for tablet computers and smartphones.

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Mystic Maggie

All of the Mystic Maggie Posts are RSS Reader Feeds from around the web. All copyright remains with the original publisher. No copyright is claimed or intended. Where supplied, links back to the original article are included.

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