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Yelp’s CEO on Expansion, ‘Community’

Yelp CEO Jeremy Stoppleman.
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Yelp, the big reviews website, serves as an online guide to a world that is largely offline. So when it wants to move into new territory, it makes sure to keep a foot in both worlds.

In an interview with the Journal’s Ben Rooney, Yelp co-founder and Chief Executive Jeremy Stoppelman said that expansion requires tapping into one of the company’s “most underappreciated” elements: its community.

“It is a highly overloaded term, ‘community.’  When I am talking about it I don’t just mean we put up a message board. It means participating, writing online reviews, getting to know people, and actually doing it in person.

“This has being going on since the beginning of time — humans like to get together in person and share interests and swap tips and we just help that happen. It is really marrying the offline, traditional, community-building with an activity that happens to be online. It is not that different to a group of gardeners or a church group. It is all basic human interaction.”

Continue reading the article on its original site, Tech Europe.



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