HARTFORD, Conn. – Online product reviews can help or hurt a business. They can also steer consumers in the wrong direction, especially when the review is fake. The Better Business Bureau, Consumer Reports and even the Federal Trade Commission are warning consumers to be wary of online feedback and reviews of products and services. For …
Category Archive: Yelp Commentary
Feb 04
What patients talk about when they talk about doctors
The results of the study, which looked at 712 reviews of 455 doctors in four large urban areas (Chicago, New York, Atlanta and San Francisco) surprised the researchers, based at the University of California, San Francisco (UCSF) and the San Francisco General Hospital and Trauma Center (SFGH). The study looked at specifically reviews posted at …
Jan 26
Is Yelp Ripping Small Business Owners Off?
From a great candid review by Raymond Fong: Maybe you know and maybe you don’t… but Yelp (a local search and reviews online service) offers paid advertising for businesses called the “Yelp Sponsorship Program“. To sum it up, according to the page advertising this opportunity, this Yelp Sponsorship program allows you to: Put up a …
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December 26, 2011
Great look back at the start of Yelp in 2005 and what the site was intended to be. I think the intention was great. I think the end execution leaves a lot to be desired. One thing is for sure. This is one company that understands branding. Transforming the social site into one big exclusive club that in the beginning, everyone wanted to be in!
Now, however, the flaws in the system have revealed how little the company cares for business owners. Arm yourselves with knowledge because there is little to be done to fix the problems with the Yelp system until there is a regime change.
Posted on:
December 26, 2011
Anthony Bourdain at Barnes and Noble in Union Square in New York City, June 8th, 2010 commenting on his opinions of the competitiveness of the restaurant business and his views on Yelp and the role it (and sites like it) play in the 21st century of restaurant reviews.
Best line: it’s like one big bathroom wall! So true!
Posted on:
December 26, 2011
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Mar 13
Buying Better Yelp Results
Outsmarting Yelp, Yelp Commentary
by Adryenn Ashley
If you’re a Yelp business owner, no doubt you saw the Important Message that went out today from Yelp talking about “reputation management” and how you can’t buy results on Yelp. That is TRUE! You can’t pay for Yelp advertising to remove bad reviews, you can’t bribe them to take down negative reviews, you can’t …
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