Posted inYelp IPO

Yelp's IPO Update

Few things are more heartening than when Yelp admits what we've been saying all along: Their review filter sucks!  In short, in their own words, “determining the credibility of reviews is difficult, and we cannot guarantee that our efforts will prove to be effective or adequate.”  If I were the SEC I'd make them rewrite it…
Posted inYelp Commentary

Is Yelp Ripping Small Business Owners Off?

From a great candid review by Raymond Fong: Maybe you know and maybe you don’t… but Yelp (a local search and reviews online service) offers paid advertising for businesses called the “Yelp Sponsorship Program“. To sum it up, according to the page advertising this opportunity, this Yelp Sponsorship program allows you to: Put up a…