Review fraud: Hijacked Amazon reviews a big problem says Consumer Reports
Posted inGuest Post Online Reviews Top News

Review fraud: Hijacked Amazon reviews a big problem says Consumer Reports

The fake reviews problem on Amazon isn't going away any time soon. Amazon’s fake reviews problem is apparently getting worse. But most consumers are unaware of the issue, let alone its size and scope. Amazon, review graders battle over size of problem. FakeSpot and ReviewMeta, which analyze Amazon reviews, have published studies that argue majorities of reviews in specific product categories (e.g.,…
Are Consumer Reviews Trustworthy and Reliable?
Posted inOnline Reviews Top News Yelp

Are Consumer Reviews Trustworthy and Reliable?

Looking for a good restaurant? Maybe a contractor to build a fence for you? Many of us do some research before hiring anyone or buying just about anything, and more often than not we find reviews, ratings, and recommendations from other buyers. But how much can you rely on consumer reviews? Online Reviews Some websites,…
How to spot a fake review: you’re probably worse at it than you realize
Posted inOnline Reviews Reviews Top News

How to spot a fake review: you’re probably worse at it than you realize

Survey results suggest about three-quarters of the population trust online reviews at least a moderate amount. www.shutterstock.com Adrian R. Camilleri, University of Technology Sydney Ever relied on an online review to make a purchasing decision? How do you know it was actually genuine? Consumer reviews can be hugely influential, so it’s hardly surprising there’s a…
Online Reviews – 50 Stats You Need to Know
Posted inFeatured Online Reviews Small Business Resources

Online Reviews – 50 Stats You Need to Know

Your company provides a service to customers, and those customers communicate their experience to the world through an online medium, often online reviews. These reviews contribute to the digital portfolio of every business. Your local business clients need reviews. Aside from building customer trust and helping with SEO, Google’s markup of a company or product…
Posted inOnline Reviews Trust Yelp Sucks

How Trusted Is Your Business

When searching for our next meal, purchase, service, etc., it is common for us to resort to simply Googling whatever resource it is that we need. The results seem intuitive; the highest links are the most reliable (I admit I don’t even venture past the first page). But how exactly are these particular businesses promoted…