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How to spot a fake review: you’re probably worse at it than you realize

Survey results suggest about three-quarters of the population trust online reviews at least a moderate amount. www.shutterstock.com Adrian R. Camilleri, University of Technology Sydney Ever relied on an online review to make a purchasing decision? How do you know it was actually genuine? Consumer reviews can be hugely influential, so it’s hardly surprising there’s a…
How to Remove Bad Yelp Reviews

How to Remove Bad Yelp Reviews

First things first - Nobody can remove Yelp reviews but Yelp Administrators, and nobody can guarantee to remove anything on Yelp. Reputation Management companies can only guarantee you won't pay until it's removed, and normally they charge upwards of $1000.00 per review removed. Crazy. That being said, here's how to identify and dispute bad yelp…
The Value of a Yelp Elite to your Business

The Value of a Yelp Elite to your Business

https://www.youtube.com/watch?v=nJQ7E92twUI While Elite Pete does look a lot like a few Elites I know, the power they wield should never be underestimated.  By pissing off just one Elite, Red Spaghetti Tattoo ceased to exist. Thier phone stopped ringing, all their good reviews were instantly filtered, just as her threats suggested they would be. Doesn't matter…