Posted inYelp Commentary

Beware of Fake Online Reviews

HARTFORD, Conn. - Online product reviews can help or hurt a business. They can also steer consumers in the wrong direction, especially when the review is fake. The Better Business Bureau, Consumer Reports and even the Federal Trade Commission are warning consumers to be wary of online feedback and reviews of products and services. For…
Posted inYelp Commentary

What patients talk about when they talk about doctors

The results of the study, which looked at 712 reviews of 455 doctors in four large urban areas (Chicago, New York, Atlanta and San Francisco) surprised the researchers, based at the University of California, San Francisco (UCSF) and the San Francisco General Hospital and Trauma Center (SFGH). The study looked at specifically reviews posted at…
Posted inYelp Commentary

Is Yelp Ripping Small Business Owners Off?

From a great candid review by Raymond Fong: Maybe you know and maybe you don’t… but Yelp (a local search and reviews online service) offers paid advertising for businesses called the “Yelp Sponsorship Program“. To sum it up, according to the page advertising this opportunity, this Yelp Sponsorship program allows you to: Put up a…