Posted inOnline Reviews Reviews Top News
How to spot a fake review: you’re probably worse at it than you realize
Survey results suggest about three-quarters of the population trust online reviews at least a moderate amount. www.shutterstock.com Adrian R. Camilleri, University of Technology Sydney Ever relied on an online review to make a purchasing decision? How do you know it was actually genuine? Consumer reviews can be hugely influential, so it’s hardly surprising there’s a…