Posted inYelp Lawsuit

Online criticism sparks real world defamation lawsuit

Since then, a one-star review on Yelp.com shows up first when you search the company, and it calls owner Michael Rassel a "scam liar and complete weirdo."So this month, Rassel filed a defamation lawsuit against the customer, Roy Gonzales, bringing to Sarasota a growing threat that a critical review can land disgruntled customers in court.More…
Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception
Posted inYelp

Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception

User generated reviews aren’t necessarily a brand new concept, epinions, Amazon, among any others have provided dedicated outlets for customers to share their experiences over the years so that other consumers could heed the words of their peers before making a purchase. The ability to integrate reviews at the point of purchase empowered consumers to contribute content as well as help them make more informed decisions – before the purchase.