IISerpent: Malware‑driven SEO fraud as a service

IISerpent: Malware‑driven SEO fraud as a service

The last in our series on IIS threats introduces a malicious IIS extension used to manipulate page rankings for third-party websites ESET researchers have discovered and analyzed a previously undocumented server-side trojan that manipulates search engine results by hijacking the reputation of the websites it compromises. We named the trojan IISerpent to highlight its two…
The Seven Deadly Sins of Customer Service

The Seven Deadly Sins of Customer Service

There's an art and science to Customer Service and neutralizing customers who may leave negative reviews. Avoiding these seven deadly sins is a good place to start! Detachment Everyone likes a little bit of concern and a show of interest, and this is why customer service should never appear to be disinterested in a client's…
Handling Customer Complaints

Handling Customer Complaints

Customer complaints are generally difficult for small businesses to handle. Where the staff is small and there is a lot of direct personal contact with the customer, any customer complaint tends to be taken personally and causes frustration and disappointment for the staff. So what is the way out? The crucial first step to handling…
The Art of Customer Follow-up

The Art of Customer Follow-up

One of the most important factors of Customer Management in business is building up of customer loyalty through follow-up. This field is increasingly gaining prominence since companies now recognize the importance of customer retention, which in turn, leads to new customers. This type of marketing, which relies more on turning first-time buyers into loyal future…
SmBiz Branding for Success

SmBiz Branding for Success

Millions of prospects mean nothing if your website doesn't deliver, and can hold the attention span of modern consumers. What sets businesses apart is their web branding. Branding is a combinations of ideas, beliefs, and loyalty that people share about a product or company. You can always elevate your brand by reaching your audience more…
Freebies, Discounts, and Upgrades for Business Owners

Freebies, Discounts, and Upgrades for Business Owners

FoundersCard is a community of over 50,000 members comprised of the world's most successful and influential entrepreneurs, innovators, and business owners. Are you an entrepreneur, an innovator or a startup creator? There’s an exclusive club with unique personal and business perks that might be of interest. FoundersCard is a private membership program, designed to give…
ESET Threat Report Q2 2020

ESET Threat Report Q2 2020

A view of the Q2 2020 threat landscape as seen by ESET telemetry and from the perspective of ESET threat detection and research experts The post ESET Threat Report Q2 2020 appeared first on WeLiveSecurity