Are Those Real People Or Sock Puppets Raving On Yelp About A New Brooklyn …

New York Attorney General Eric T. Schneiderman announced a crack down on businesses hiring firms to provide fake rave Yelp reviews recently, fining some as much at $100,000. The practice is called “astroturfing” and black hat marketing firms offer the service of “sock puppet” reviewers to restaurants to boost their overall Yelp ratings. As any…

The "Yelp Of Weed": Leafly And Other Marijuana Startups Hope To Gain As Feds

- 9 hours ago @ fastcompany.com: Ask investors about emerging trends in technology, and they might mention wearable devices, the connected home, mobile payments, even Bitcoin. But more often than not, they're glossing over cannabis, a multibillion–dollar industry that's only gaining momentum with varying degrees of legalization in 21 states and the District of Columbia. It's…