Are Consumer Reviews Trustworthy and Reliable?
Posted inOnline Reviews Top News Yelp

Are Consumer Reviews Trustworthy and Reliable?

Looking for a good restaurant? Maybe a contractor to build a fence for you? Many of us do some research before hiring anyone or buying just about anything, and more often than not we find reviews, ratings, and recommendations from other buyers. But how much can you rely on consumer reviews? Online Reviews Some websites,…
Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception
Posted inYelp

Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception

User generated reviews aren’t necessarily a brand new concept, epinions, Amazon, among any others have provided dedicated outlets for customers to share their experiences over the years so that other consumers could heed the words of their peers before making a purchase. The ability to integrate reviews at the point of purchase empowered consumers to contribute content as well as help them make more informed decisions – before the purchase.