– 4 days ago @ dailyfinance.com: The report by assistant professors at Harvard Business School and Boston University — Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud — claims that roughly one in every five reviews on the site is fraudulent. Yelp has …

– 4 days ago @ benzinga.com: A recent report titled, Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud, by assistant Harvard Business School professor Michael Luca and Georgios Zervas, assistant professor of marketing at Boston University, determined that 20 …

– 5 days ago @ eater.com: New York has cracked down on fake Yelp reviews, and new research from Harvard Business School suggests that such vigilance might be necessary. According to a study (pdf) titled “Fake It Till You Make It,” nearly 16% of all Yelp restaurant reviews in …

– 6 days ago @ businessinsider.com: Sure, the people might be real, but apparently one-fifth of all the reviews are big, fat phonies. The number of fake reviews on Yelp rose to 20% in 2013 from only 5% in 2006, according to a new report out of Harvard Business School. The study, which we …

 
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