– 6 hours ago @ searchenginewatch.com: Yelp says that up to a quarter of the reviews the company receives may be fake, and that its automated review filter suppresses about 25 percent of reviews it deems as being suspicious. However, Yelp admits that the system isn’t completely accurate.

– 1 week ago @ arstechnica.com: Nineteen companies have “agreed to cease their practice of writing fake online reviews for businesses and to pay more than $350,000 in penalties” after being caught posing as real consumers on sites such as Yelp, Google Local, and CitySearch, New York …

– 11 hours ago @ seekingalpha.com: Cowen’s Kevin Kopelman has raised his Yelp ( YELP +6% ) PT to $80 from $60, and says he’s more confident about the company’s ad sales growth following talks with management. Kopelman’s long-term view definitely isn’t a conservative one: He predicts Yelp will have a whopping 700K advertisers in 10 years, up from a mere 51.4K at the end of Q2. Shares are close to their all-time high of $71.50 …

– 6 days ago @ huffingtonpost.com: It’s not easy writing fake reviews. One company that posted bogus praise online for its clients told its writers to make their reviews seem authentic by using fewer superlatives, throwing in slang and improving their grammar, according to New York’s …

 
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