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By Emily Tian, Peninsula Press

An excerpt from this article is below. Read the full story on the Peninsula Press.


Yelp’s Chief Operating Officer, Geoff Donaker, right, spoke at Stanford Tuesday, explaining the company’s place in the global market and responding to questions about companies that buy ads with Yelp. (Photo: Emily Tian, Peninsula Press)

Yelp Chief Operating Officer, Geoff Donaker, is well aware of the competitive landscape and global expansionary challenges for Yelp, Inc., the online review site.

Speaking Tuesday to a group of students as part of the 15th anniversary of the Asia-Pacific Student Entrepreneurship Society (ASES) Summit and Stanford Entrepreneurship Week, Donaker emphasized the scurry required to capture the opportunities that mark the shift from offline local advertising to online platforms.

“Print yellow pages is horrible for consumers, and the industry is ripe for disruption,” Donaker said during the hour-long session. “Digital replacing the yellow pages is a lucrative industry… There is lots of money to make and room to make a good consumer product.” Continue Reading

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