Buying Better Yelp Results
Posted inOutsmarting Yelp Yelp Commentary

Buying Better Yelp Results

If you're a Yelp business owner, no doubt you saw the Important Message that went out today from Yelp talking about "reputation management" and how you can't buy results on Yelp. That is TRUE! You can't pay for Yelp advertising to remove bad reviews, you can't bribe them to take down negative reviews, you can't…
Posted inOutsmarting Yelp

Exposing Filtered Reviews on Yelp

Want to get your Yelp visitors to see all your reviews? Inspire them to go look at your filtered reviews by putting this graphic up on your business page! You want to put this on your Yelp Business Page?  Simply right-click on the photo, then click save-as, and select where you want to save it…
Posted inYelp Commentary

Beware of Fake Online Reviews

HARTFORD, Conn. - Online product reviews can help or hurt a business. They can also steer consumers in the wrong direction, especially when the review is fake. The Better Business Bureau, Consumer Reports and even the Federal Trade Commission are warning consumers to be wary of online feedback and reviews of products and services. For…
Posted inYelp IPO

Is Yelp Good?

Listen to the podcast of LA Talk Radio star Bill Carroll, and the rabid response from viewers.  The overwhelming response seems to suggest, NO! What say you?    
Interviewing Lawyers Familiar with Yelp
Posted inOutsmarting Yelp Yelp Lawsuit Yelp Sucks

Interviewing Lawyers Familiar with Yelp

McMillan Law Group defeats Yelp, Inc. by JULIAN on MAY 9, 2013 In a recent small claims court case in San Diego, CA, the McMillan Law Group (MLG) achieved a monumental victory against Yelp, Inc. MLG had been coerced into entering into an advertising contract with the internet giant who promised results. The judge in the case agreed that…
Posted inYelp Commentary

What patients talk about when they talk about doctors

The results of the study, which looked at 712 reviews of 455 doctors in four large urban areas (Chicago, New York, Atlanta and San Francisco) surprised the researchers, based at the University of California, San Francisco (UCSF) and the San Francisco General Hospital and Trauma Center (SFGH). The study looked at specifically reviews posted at…
Posted inYelp IPO

Yelp's IPO Update

Few things are more heartening than when Yelp admits what we've been saying all along: Their review filter sucks!  In short, in their own words, “determining the credibility of reviews is difficult, and we cannot guarantee that our efforts will prove to be effective or adequate.”  If I were the SEC I'd make them rewrite it…
Posted inYelp Commentary

Is Yelp Ripping Small Business Owners Off?

From a great candid review by Raymond Fong: Maybe you know and maybe you don’t… but Yelp (a local search and reviews online service) offers paid advertising for businesses called the “Yelp Sponsorship Program“. To sum it up, according to the page advertising this opportunity, this Yelp Sponsorship program allows you to: Put up a…