Lockbusters owner Jay Sofer was a featured speaker, alongside NYC Mayor Michael Bloomberg, at the ribbon cutting of Yelp.com’s new Union Square, Manhattan offices.

New York City, NY (PRWEB) December 15, 2011

What’s the difference between Mayor Michael Bloomberg and locksmith-entrepreneur Jay Sofer? Maybe a few dollar signs, but not ambition. The two met recently as Bloomberg welcomed Yelp to New York at its newly opened Union Square headquarters. The founder of Lockbusters earned laughs from the Mayor and Yelp CEO Jeremy Stoppelman recounting his tale of starting out in his mom’s garage to experiencing impressive success inside of three years. Sofer credits the recommendations posted on Yelp.com for getting the word out about Lockbusters and its unique approach to locksmithing, an industry that makes most people feel a little wary.

Indeed, Lockbusters is New York City’s most positively reviewed locksmith on Yelp.com. To date, 73 out of the 75 Yelp reviews displayed on Lockbusters rate the company five out of five stars (and the remaining two award four stars). Sofer and his team have worked hard for those reviews. Customers write that from the minute they are on the phone with one of the company’s courteous professionals until he’s sweeping up drill dust after completing the job, Lockbusters makes having your locks changed, repaired, or installed an altogether pleasant experience. Recent reviewer Srini V. commends the level of customer service: “If you are not chronically absent-minded like I am, I would highly recommend that you deliberately lock yourself out and dial Lockbusters for help, in order to experience what I am talking about.” According to reviewer Anna W., “If I am locked out it’s fun.”

Sofer enjoyed his moment in the spotlight. In his words, “Everybody was so warm and friendly. It was a great experience. I thank Yelp every day for putting me on the map, and this event – meeting the Mayor and others who lead the city – was icing on the cake.” Following the event, Sofer was also featured on the Yelp Blog for Business Owners reiterating his appreciation for Yelpers’ parts in helping him grow his business. While people have posted over 22 million Yelp.com reviews on all kinds of enterprises, from national restaurant chains to the corner bodega and Broadway musicals, Bloomberg praised the popular review site on its utility in connecting people to local businesses. He told the crowd at the official opening that he often uses the Yelp app to find recommended nearby venues. Cheekily, he even “Yelped” the new NYC Yelp space, writing the first review of the offices (five stars).

With customers describing Lockbusters as efficient, dependable, transparent, charismatic, and genuinely concerned for customers’ safety and time, it’s clear that the business has truly earned its success and respect. Mayor Bloomberg will agree with Sofer that all those fantastic kudos on Yelp’s review platform didn’t hurt, either.


Lockbusters is an East Village, New York City locksmith company dedicated to professional and reliable locksmithing. Serving neighborhoods in Manhattan, Brooklyn, and Queens, Lockbusters’ service area and service menu are continually expanding. Lockbusters provides reliable, sound services at guaranteed lowest and flat-rate prices – which are publically displayed on the company’s website, http://www.lockbustersnyc.com. Customers can request service 24 hours per day via phone or a form on the site.

Jay Sofer
Lockbusters NYC
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