Posted inYelp Commentary

Is Yelp Ripping Small Business Owners Off?

From a great candid review by Raymond Fong: Maybe you know and maybe you don’t… but Yelp (a local search and reviews online service) offers paid advertising for businesses called the “Yelp Sponsorship Program“. To sum it up, according to the page advertising this opportunity, this Yelp Sponsorship program allows you to: Put up a…
Posted inVideo News

Yelp's Review Filter

[youtube rYD7XNq4h4] It's all over the news http://www.eastbayexpress.com/eastbay/yelp-and-the-business-of-extortion-20/C... and I am glad that people are starting to publicly question the system. You watch their video and tell me why are their comments disabled? It's because they do not want to hear what the consumers have to say. They do not care. They don't want to…
Posted inNews From Around The Web

Modesto’s Dewz makes list of top 100 restaurants

"I didn't even know until they alerted us that this Top 100 list existed," Judy Aspesi said. "For the customers to think we have great food and great service is so rewarding." Dewz is in prestigious company on this year's Top 100 list, including the world-famous The French Laundry in Yountville and Le Bernardin in…
Protecting Yourself Against Yelp and Other Online Review Sites
Posted inOutsmarting Yelp

Protecting Yourself Against Yelp and Other Online Review Sites

[youtube Luxt1EgePRk] Online, Reputation is everything! A wise man once said, “Steal my money and I can earn more but let no man steal my good name.” In today’s world where anyone or anything can be easily “Googled”, hard earned success can be wiped out overnight if companies fail to actively manage their reputation. After…
Posted inYelp Commentary

Yelp Documentary

[youtube TiBtTRp0kg8] Great look back at the start of Yelp in 2005 and what the site was intended to be. I think the intention was great. I think the end execution leaves a lot to be desired. One thing is for sure. This is one company that understands branding. Transforming the social site into one…
Posted inYelp Commentary

The State of Restaurant Reviews

[youtube aZnGVn9kiOU] Anthony Bourdain at Barnes and Noble in Union Square in New York City, June 8th, 2010 commenting on his opinions of the competitiveness of the restaurant business and his views on Yelp and the role it (and sites like it) play in the 21st century of restaurant reviews. Best line: it's like one…