Posted inNews From Around The Web

From Mom’s Garage to Schmoozing with Mayor Bloomberg: Local Locksmith Business Thanks Reviewers at the Opening of Yelp …

Lockbusters owner Jay Sofer was a featured speaker, alongside NYC Mayor Michael Bloomberg, at the ribbon cutting of Yelp.com’s new Union Square, Manhattan offices.New York City, NY (PRWEB) December 15, 2011 What’s the difference between Mayor Michael Bloomberg and locksmith-entrepreneur Jay Sofer? Maybe a few dollar signs, but not ambition. The two met recently as…
Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception
Posted inYelp

Yelp Gets a Bad Review: Embracing a Crisis to Shape Perception

User generated reviews aren’t necessarily a brand new concept, epinions, Amazon, among any others have provided dedicated outlets for customers to share their experiences over the years so that other consumers could heed the words of their peers before making a purchase. The ability to integrate reviews at the point of purchase empowered consumers to contribute content as well as help them make more informed decisions – before the purchase.